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Jane Norman launches discount outlet website

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Fashion retailer Jane Norman has launched a new outlet store, more than a year after the chain’s physical outlets closed. 

With the launch of JaneNormanOutlet.com, customers will be able to purchase items with up to 70% off the original price.

The women’s fashion chain went into administration in June 2014, leading to its 90-store estate closing over a weekend. It was bought out of administration by Edinburgh Woollen Mills, the same company that acquired the brand when it first went into administration in 2011. Jane Norman then continued to trade online and through concessions in other stores such as House of Fraser.  

In September a brand revamp was announced, including a new logo. There were also talks about opening a new London flagship store. 

“We are excited to be launching our first outlet website,” said Jane Norman Brand Manager Victoria Bell. “We want to provide our customers with the best deals on a selection of our past season styles, saving them a considerable amount on the looks they love.”

Published on Tuesday 08 December by Philip Gallagher

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