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Zara customers enjoy bespoke service from the fitting room

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Inditex is planning to install iPads in the fitting rooms of one of Zara’s larger Spanish stores.  

Customers will be able to scan the barcode of their chosen item and, after trying it on, can then select alternative colours and sizes. Staff will then bring these new items to the customer, without them even having to leave the fitting room.  

This is not the first time that the fashion chain has experimented with technology. In 2014 it was announced that Zara would be introducing ‘virtual mirrors’ which would allow customers to preview themselves in different items rather than trying on store stock. There was also talk of introducing 3D window projection devices, and the fast fashion chain was one of the first to experiment with mobile payments.  

It is expected that Zara’s latest technological outing will appear in international stores after beta testing is complete.    

The business is known to reinvest profits back into stores as an alternative to advertising. This, along with its horizontal supply chain, has helped establish Inditex’s founding Chairman, Amancio Ortega Gaona, as the world’s richest man.

Published on Tuesday 08 December by Philip Gallagher

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