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Amazon increases empire with own clothing line

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Amazon has quietly rolled out its own line of clothing. 

The range includes at least seven private labels across 1,800 products, including women's accessories from bags to shoes, childrenswear and menswear products

Amazon now owns labels such as Lark and Ro, Scout and Ro, Society New York, James and Erin, Franklin and Freeman, Franklin Tailored and North Eleven.

According to WWD Amazon's label's are Franklin & Freeman, Franklin Tailored, James & Erin, North Eleven, Society New York, Lark & Ro, and Scout + Ro.

"For Amazon, we know our customers love brands, many of the brands in this room...and that's where the lion's share of our business comes from," Amazon Fashion Jeff Yurcisin told Buzzfeed. "When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that."

The company is currently expanding its fashion division by advertising jobs for its private label team.

Published on Wednesday 24 February by Veebs Sabharwal

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