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Mango targets a younger audience with #NewPrices


Fashion retail Mango has launched a new collection of cheaper casualwear aimed at younger shoppers.

The release of its new range follows the company’s decision in January to move its focus towards fast fashion.

In order to increase its activity in the market, Mango said it will focus on fast fashion from Spring 16 onwards, bringing in the latest trends every two weeks. It will also release advertising campaigns featuring new styles every month.

In addition to Mango’s usual monthly collections, the retailer will also offer a collection of quality products at affordable prices.

The Spanish retailer’s #NewPrices collection will be 15% cheaper than its current products and will boast tops at £6.99, skirts at £9.99, jeans at £19.99 and dresses from £15.99. These prices will rival fast fashion retailers including H&M and Primark.

The collection is now available at all stores worldwide and online. The young people’s brand will also launch a lookbook to publicise its new strategy which has been inspired by popular music events including Coachella.

Mango currently has 2,700 stores in 109 countries and is reporting healthy sales increases year on year.

Published on Friday 18 March by Talya Misiri

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