Missguided, the fast fashion e-tailer, is launching its first shopping app. It will be fully transactional and offer a Tinder-style shopping feature called “swipe to Hype”.
The app will be available to download in the UK and is the first of its kind to offer an exclusively own-brand Tinder-style shopping feature.
“Our customer has been asking for a shopping app for a while and we wanted to ensure we delivered something that offeres more than our mobile site,” said Founder and CEO Nitin Passi. “The app is being treated as its own channgel that we are growing as part of our multichannel strategy. We look forward to continuing our partnership with Poq and will continue to devlelop technology to support our line and offline strategy.”
The launch of the app follows the announcement that Missguided will expand its physical retail business with a move from concessions to own-brand stores.
“The next generation of customers uses apps for everything,” said Oyving Henriksen, CEO and and Co-Founder of Poq, which is the platform being used for the app.
“Great apps are often either very engaging – like Instagram and Pinterest – or they are super convenient – like Uber and Citymapper. Missguided has built a retail app on our platform that combines both of these attributes: it is extremely convenient and deeply engaging. This is the perfect example of what a cutting-edge retail app can offer: Customers are always logged in to an addictive and personalised shopping experience, and can check out using just their fingerprint.”
The app will launch on 8 March.