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Ex House of Fraser CEO invests in rugby brand

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Raging Bull, the rugby heritage label launched by ex England international Phil Vickery MBE in 2007, has bought in new shareholders with extensive brand and retail experience to support the business into its next phase of development. The consortium includes two ex House of Fraser senior figures, former CEO John King and former CFO Stefan Cassar.

Raging Bull is the lifestyle brand primarily sold through department stores and online with a current turnover of around £5m. The brand has been particularly successful in the Big & Tall sector with a size offering that goes up to 6XL. It has also recently launched a womenswear and boyswear range.

“We first came across the brand in 2010 and were impressed with the product and the way the company was run,” said King. “There is an emphasis on integrity and teamwork which comes ultimately from Phil and his sporting values.  We see huge potential not only in the UK but in overseas territories where rugby is popular so that Raging Bull can really challenge as a major global brand.”

The investment will enable Raging Bull to accelerate growth, continue the expansion of its team, develop its product ranges and invest further in marketing activities.

Vickery, who will continue his involvement in the company both as a shareholder and figurehead for the brand, said;

“When I started the business I saw the opportunity to create a clothing brand that represented what I had learnt through my sporting career, where I was fortunate to play around the world in all the great rugby nations – that is to be strongly competitive but with teamwork and respect. Something I am glad to say you still see on the rugby pitch today throughout the world. John and Stefan recognise these values in the brand and with their retail experience will help us take the business forward in the UK and internationally.”

Published on Monday 04 April by Veebs Sabharwal

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