Customers shopping in Tesco stores will now be able to use Sainsbury’s Brand Match coupons to claim money off their Tesco shopping.
Last week, Sainsbury’s announced that it would end the scheme and would no longer offer customers any guarantee around the price they charge.
The announcement from big four rival Tesco means that customers will be able to use their Sainsbury’s Brand Match coupons at Tesco until June.
In October last year Tesco launched its own brand-matching scheme, called Brand Guarantee, that offers an immediate price match at tills without the need for paper coupons. Brand Guarantee was designed to ensure that customers never pay more for their branded shop when they buy ten or more different products, compared with rival grocers Asda, Morrisons or Sainsbury’s.
“This is a little help for Sainsbury's customers from us at Tesco," said Matt Davies, Tesco UK and ROI CEO. "It also provides the opportunity for Sainsbury’s customers to experience Tesco’s Brand Guarantee, which we launched in October, and has been universally welcomed by our customers."
Tesco, Britain's biggest supermarket chain, has also invested in bringing down the price of leading brands and has introduced simple, more affordable prices on many of the everyday, own label products customers rely on. In addition, the grocer recently launched an exclusive range of seven new brands offering customers a wide variety of great quality fresh food and value, along with improvements in its core meat, fruit and vegetable lines.