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House of Fraser appoints former M&S Digital Director


British department store chain House of Fraser has appointed former M&S Director David Walmsley as its new Chief Customer Officer.

Walmsley has more than 20 years’ experience in retail and digital and previously served as Director of Digital at Marks and Spencer, leading the retailer’s global digital business since 2011. Prior to this he held the position of Director of eCommerce at Dixons Retail Group and also Head of Web Selling and Customer Services at John Lewis.

While at John Lewis, the new CCO was responsible for launching John Lewis Fashion online and played a part in developing the retailer’s Omnichannel offering with the introduction of next day click and collect. Walmsley is also a Governor at the Fashion Retail Academy.

As Chief Customer Officer, Walmsley will coordinate House of Fraser’s customer-centric approach and ensure the provision of a single vision across all channels. He will report to Nigel Oddy, House of Fraser Chief Executive Officer.

“We are delighted to announce the appointment of David as Chief Customer Officer. He has a wealth of experience in the retail and digital space, which will be invaluable as we continue to develop our leading multichannel proposition, both in the UK and internationally. He joins at a very exciting time for our business and we look forward to working with him” said Nigel Oddy, House of Fraser CEO.  

“I'm really excited to be joining House of Fraser, the UK and Ireland’s premium department store group. Its multichannel offer is already second to none, placing the customer at the heart of its strategy and execution. I am looking forward to working with the team to further enhance and develop the Brand and online business, as well as continue to improve the customer’s journey, taking House of Fraser through its next stages of growth” Walmsley added.

A start date is yet to be confirmed. 

Published on Wednesday 01 June by Talya Misiri

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