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"World first" Sales Assist app by Apple and IBM rolled out in Boots stores

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Health and beauty retail giant Boots has launched a new app to make it easier for staff members to find any product customers want.

Created in collaboration with IBM and Apple, the new Sales Assist app is dubbed as a world first and has been rolled out to over 2500 of Boots’ stores, on 3700 iPads used by shop floor assistants.

The app allows Boots staff to search any product for a customer, display an image of it on screen, and provide a price – essentially solving those times a shop assistant struggled to know what a product was or whether it was in stock.

Sales Assist also shows other related or recommended products and discover if it there is any in stock at the store, or make an order from another location.

Boots UK omnichannel director Robin Phillips said the app would provide a boost for in-store customer service while also growing the Order & Collect business.

“We’re integrating our digital and in-store presence to deliver an even better shopping environment for customers,” Phillips said.

“The unique tool allows our colleagues to quickly show product information, ratings and reviews, look up inventory online and make recommendations based on online analytics, all from the shop floor.

“It will help even our smallest stores feel like a flagship shop, with access to the entire Boots range at their fingertips.”

Published on Thursday 23 June by Elias Jahshan

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