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Boots to expand to South Korea


Boots has announced it would expand to South Korea by launching stores in partnership with retailer Emart.

Yesterday, parent company Walgreens Boots Alliance (WBA) revealed it has made a franchise deal with Emart which will see Boots-branded shops open in shopping malls, on high streets and within the Shinsegae department stores and Emart hypermarkets.

The South Korea stores will also have an independent pharmacy and a range of Boots-owned products, as well as leading Korean brands.

While the number of these branded stores have not yet been specified, the company said initial sites were scheduled open in the first half of 2017.

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“South Korea is considered a leading market for skincare and cosmetics products in Asia today,” WBA co-chief operating officer Ornella Barra said.

“We believe there is a significant opportunity to extend the reach of Boots own brands into this market and are thrilled to be doing so with Emart.”

Boots already has a presence in Asia, especially in Thailand, as well as a stake in Chinese chain Nanjing Pharmaceutical since 2012. 

Boots' new chief executive Elizabeth Fagan began her tenure this month.

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Published on Tuesday 19 July by Elias Jahshan

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