An expansion in the range of designer fragrances has helped Superdrug achieve a 62 per cent rise in its annual operating profit for 2015.
According to files lodged at Companies House this week, for the 52 weeks ending December 26, 2015, Superdrug’s profits rose from rose from £38.3 million in 2014 to £62.2 million in 2015. Sales also grew 5.4 per cent and like-for-like store sales rose 6.6 per cent.
In a statement circulated today, Superdrug said make-up and beauty sales experienced an 11 per cent increase alone, driven by the introduction of designer fragrances such as Marc Jacobs, Dolce & Gabbana and Gucci.
The A.S. Watson Group-owned company also said it benefited from several in-store services, such as eyebrow shaping, travel vaccinations, weight management services, nurse clinics, nail treatments and Glitter Lips – a sparkly lip treatment.
In addition, the retailer experienced a 50 per cent growth in online sales, delivery services and its continually-growing Health & Beautycard customer loyalty programme.
A.S. Watson Group’s UK health and beauty chief executive Peter Macnab said he was pleased with the company’s performance.
“Looking to the future our strategy remains to offer customers everyday accessible health and beauty, giving them the products they are looking for at great prices, in a vibrant store environment,” he said.
Seven new Superdrug stores will open this year, adding to the 787 that are currently operating nationwide, many of which are going through refurbishment.
Facts and figures from Superdrug's performance in 2015: