Swedish retail giant Ikea has just announced it would open the doors to its new Order and Collection Point in Westfield Stratford City at the end of this month.
The new 900sq m Order and Collection Point in the shopping centre based in London’s east will be first of its kind to open in the city and the fourth for the UK.
The aim of the store’s concept is to support a customer’s shopping experience by giving them an opportunity to engage with Ikea staff and ask questions, touch and feel the products and get ideas and inspiration.
It will primarily act as a planning studio to plan complex purchases such as kitchens, wardrobes and sofas, and will also feature the usual room sets providing ideas for the home.
Due to its size, the new Order and Collection Point store will not carry the full Ikea product range to take home but customers can order online for home delivery or pick up at the collection point.
In addition, a small range of selected “market hall” items will be available for customers to take home on the day of their visit.
Mirco Righetto, the manager at Stratford Ikea’s Order and Collection Point, said customers in the region often shop online but are forced to travel to other London stores to see the full range or get advice from staff.
“Located within five minutes of the train stations and close to major bus routes, Ikea Westfield Stratford City Order and Collection Point will be easy to access by public transport, something that we know is important to many customers who live in London,” he said.
“We have had a lot of positive feedback for bringing IKEA to the area and so we expect the first few weeks will be quite busy.
“We look forward to welcoming new and existing customers to the Order and Collection Point over the coming months.”
Westfield Stratford City is this year expected to welcome 47 million visitors – the same number of people who visited the store in the year of the London 2012 Olympics.