Camera retailer Jessops has made a return to Leicester, the city where it was founded, three years after company went into administration.
Jessops was established by Frank Jessop in 1935, with the first shop opening in the Midlands city.
By 2013, the company 187 shops around the UK – all of which closed when it went into administration.
Entrepreneur and BBC Dragon’s Den star Peter Jones bought the retailer and has since reopened 52 stores – with the 53rd opening in Leicester’s Highcross Shopping Centre on Friday.
The panellist from BBC’s Dragon’s Den also said he planned to open more new stores in “key locations” in the next 12 months.
"Restoring this iconic brand and bringing it back to its hometown was always one of our goals and we are delighted with the warm welcome from customers old and new in Leicester,” said Jones, who is now Jessops’ chairman.
"In just three years since I acquired the business we have doubled our number of stores proving there is still plenty of potential for growth and job creation on the high street.
"Leicester is on the global map now, thanks to its Premier League title success - and Jessops is proud to be opening here once again."