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Missguided's first physical store to open in November


Missguided has revealed the location of its first bricks-and-mortar store in London set to open in November.

According to Drapers, the online womenswear retailer is in the process of setting up a 20,000 sq ft shop at Westfield Stratford City in London’s east, with a potential three more stores planned for 2017.

“We should be finalising deals in the next few weeks for three more stores, which will hopefully open early next year,” chief executive Nitin Passi told Drapers.

News of Missguided's plans to open a shop at Westfield Stratford City was first reported back in April, but a location and date was not known until now.

Passi said Missguided’s trading performance was “very strong at the moment”, crediting the retailer’s UK and international growth to its partnerships with ASOS, Zalando and Nordstrom.

In Turkey, Missguided is available in about 90 stores via the Boyner Grup, and they also trade in Spain’s El Corte Ingles department store chain with four shop-in-shops.

“We’re also going into [Canadian department store] Hudson’s Bay, probably early next year,” Passi said.

Since it was established in 2009, Missguided has won multiple awards and gained significant media attention through its celebrity collaborations, such as Nicole Scherzinger, Tyler Oakley and Pamela Anderson.

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Published on Monday 22 August by Elias Jahshan

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