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Morrisons appoints Bake Officer in preparation for the Great British Bake Off


Morissons has appointed a “Bake Officer” who will be responsible for monitoring buying trends promted by The Great British Bakeoff and ensuring that the most popular items are stocked.

Anastasia Duncanson received the job offer from the supermarket iced onto a cake in fitting style. Duncanson is a keen baker and has already advised Morisson’s 492 stores which items are anticipated to see a spike in sales.

Dubbed the “Bake Off effect” particular home baking items see a massive spike in sales following episodes of the hit baking programme. For instance, Morrisons saw an unprecedented spike in glace cherries and almond extract up 163 per cent and 110 per cent after they appeared in televised recipe.

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It will be Duncanson’s job to monitor the recipes and advise the grocer which items could come under the “Bake Off effect”.

“Being chosen to watch TV and react to baking trends is an absolute dream job so I am delighted to be appointed to the dedicated role of Bake Officer,” Duncanson said

“I will be keeping a close eye on trends and managing demand to ensure we satisfy the baking needs of our eleven million customers.”

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Published on Friday 19 August by Ben Stevens

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