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The Fragrance Shop integrates Shutl for 90 minute deliveries


The UK’s largest independent fragrance retailer has launched a new delivery service from Shutl, which allows deliveries to be made within 90 minutes.

Customers can now choose to pay £6.95 and use Shutl’s same day delivery service. An immediate delivery request can mean the item arrives within 90 minutes, or any one-hour delivery slot can be chosen.

Research conducted by The Fragrance Shop shows that perfumes are typically bought as last minute gifts. To accommodate this delivery demand it has chosen Shutl, who also work with Hotel Chocolat, Maplin, Schuh and Superdrug.

"We want to maximise on this by making it easier for customers to make these guilt-free, eleventh-hour purchases,” head of eCommerce Mark Kelly said. 

“We chose to implement Shutl based on the company’s standing as a market leader in same day delivery and the fact we share the same ethos for superior customer service."

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Published on Thursday 11 August by Ben Stevens

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