Connecting to LinkedIn...

JD Williams brings the price war to womenswear


Fashion retailer JD Williams has launched its debut budget selection of clothing aimed at taking on high street giants Marks & Spencer and Next.

The price promise collection called “The Cut” launched by the womenswear specialist will feature a selection of key products with lower prices at the beginning of the season, undercutting rivals who discount later in the season.

Items like a cotton parka retails at the N Brown Group’s JD Williams stores for £65, whereas a comparative item at Next or M&S would cost at least £75.

RELATED: Marks & Spencer and Oxfam sell second hand celebrity clothes online for charity

“This is about giving customers the best prices when they are most useful – at the start of the season. It isn’t a sale – it’s more a promise to our customers: the best products at the best prices,” N Brown chief executive Angela Spindler said.

“We’ve price matched more than 200 products against our competitors’ – and then lowered them even further.

“As we’ll soon be moving into the colder months, customers are naturally tightening their belts as they face higher energy bills.

“Add the uncertainty following the Brexit vote and it’s a tough time to be a consumer. As a retailer, it’s is our duty to offer the best value and quality to shoppers when they need it most.”

Click here to sign up to Retail Gazette's free daily email newsletter

Published on Friday 09 September by Ben Stevens

Articles similar to The Cut

Articles similar to Seasonal discount

comments powered by Disqus
Top Feature