Grocery ecommerce platform Togle will now deliver Marks & Spencer food to customers as the department store makes a move to establish itself in the supermarket time wars.
Customers from west and south-west London will now be able to have M&S produce delivered to their door within an hour of purchase.
This comes shortly after Tesco announced their one-day-delivery service and Morrisons announced its partnership with Ocado.
Services like Jinn, which guarantee anything delivered within an hour, and the rise of AmazonFresh are putting pressure on supermarkets to compete.
A relative newcomer to the high speed delivery sector, Togle is growing from it roots in west and south-west London, seeking to expand its reach into Central London with this move.
"We strongly believe that nowadays, people shouldn’t be waiting long for their groceries to be delivered," Togle co-founder Abay Kuzhagaliyev said.
"M&S do not offer delivery but as a top supermarket we believe delivery is something people want."