Morrisons third quarterly results have indicated another consecutive period of growth.
The supermarket's like-for-like sales has grown by two per cent and its pre-tax profit for the six months to July 31 grew by 13.5 per cent to £143 million.
However, overall turnover dropped slightly by 0.4 per cent to £8.03 billion in the half year.
This comes amid a turnaround for the grocer under the direction of chief executive David Potts, who said he was planning more improvements.
"The new team has made a real difference and delivered further good progress across the board in the first half,” chairman Andrew Higginson said.
“Prices are lower, customers are being served better and quality is improving."
The retailer added that it had felt no effect in sales or in consumer confidence following the EU referendum.
Managing director at shopper research agency Shoppercentric Danielle Pinnington added: “Their focus on food, and smaller stores mean they should be able to better adapt to the shift in shopping patterns in the UK.
"Secondly, the emphasis on food production means shoppers can be confident in the quality delivered to store."