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Mercedes pre-tax profits fall by nearly a half

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Mercedes-Benz’s retail profits have fallen by nearly a half in the last 12 months.

Pre-tax profits fell by 48.2 per cent to £9.03 million in the year up to December 2015, but turnover rose by 10.6 per cent to £1.92 billion.

The luxury car manufacturer’s results were driven by a 6.2 per cent rise in new vehicle sales, reaching 28,242 units.

Despite a strong performance in new vehicle sales, Mercedes focused on used car sales in the same period with numbers up a healthy 19.6 per cent to 54,269 million. 

The company said market conditions remained extremely competitive, though.

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In July this year the company sold of its Manchester and Birmingham businesses to Chinese company Lei Shing Hong. Pre-tax profits of these businesses reached £4.2 million for the same period.

“Over the past two years Mercedes-Benz globally has reviewed the option of having a higher representation of franchise retailers whilst still maintaining a sizeable number of sites directly owned by Mercedes-Benz,” the company said in a report accompanying its results.

“This is reflective of the positive developments of both Mercedes-Benz’s directly owned sites and their franchise partners and is an approach which has been adopted in many other countries, including Germany.

“On 1 July 2016 the company sold the Birmingham and Manchester market areas. This transaction is expected to generate a profit of circa £49m.”

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Published on Wednesday 12 October by Ben Stevens

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