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eCRM Campaign Manager - London

Job Title: eCRM Campaign Manager - London
Contract Type: Permanent
Location: London, London
Industry:
Salary: £30000 - £45000 per annum + Bonus + Benefits
Start Date: ASAP
Reference: Q99776
Contact Name: Quest Search and Selection
Contact Email: samantha.silva@questsearch.co.uk
Job Published: May 23, 2016 15:06

Job Description

This international retail group with over 800 stores in European, Far-East & UK Markets. The group operates a portfolio of retail formats, & brands an operate in the branded & own-brand markets.

This role is to influence the international Business partners to develop and execute successful eCRM campaigns for this Perfume & Beauty industry.

Key responsibilities -

  • Build relationships across the business to develop and drive the eCRM strategy
  • Customer strategy plans to drive traffic, sales growth, member acquisition and retention
  • Drive Customer KPIs including - Customer Acquisition, Member Sales Growth, Member Participation, Customer Retention, Frequency and Lapse prevention.
  • Drive customer loyalty schemes
  • End to end campaign management,
  • Executing campaigns through all channels
  • Have used segmentation & dynamic content
  • Working with the design team to guide, manage and ensure all creative, copy and imagery used is on brand and relevant to our target audience
  • Monitoring the ROI,
  • Being proactive to reflect and evaluate campaign processes and the campaigns themselves.

To be successful you must-

  • Come from either a Retail, FMCG or Insight agency
  • Have excellent attention to detail and strong project management skills
  • Can work to pace and volume and look to sign off multiple and localised versions of eCRM
  • You must be customer focused & reflect any store, above the line marketing & national campaigns that are on-going.
  • Graduate calibre
  • Competent CRM Management and well versed with CR Operations
  • A second European language is seen as an advantage but not essential!
  • Experience of working with large data volumes
  • Have experience in data driven & email marketing,
  • Knowledge of HTML would be ideal again not essential


If you feel you have the right background and fit for this growing and quality-focused business please send you cv quoting the reference Q99776 .

This international business provides lots of scope of progression and opportunity to have true accountability within multi-national business. They have great working environment and offices based centrally and by the river! They also offer competitive bonuses (based on company, business unit and individual performance), pension, and healthcare scheme.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.

We request that candidates send their CV as a Microsoft Word document where possible.

Quest Search and Selection is acting as an Employment Agency in relation to this vacancy.