Connecting to LinkedIn...

Trade Marketing Manager

Job Title: Trade Marketing Manager
Contract Type: Permanent
Location: UAE
Salary: £40 - £42K Per Annum + Relocation Assistance
Start Date: ASAP
Reference: Q83033
Contact Name: Quest Seach Selection
Contact Email: JAR.91036.4032@quest.aplitrak.com
Job Published: June 01, 2012 10:13

Job Description

This leading Alcoholic Drinks business seeks a Trade Marketing Manager to promote its world leading brands in the retail space within the UAE. You will work closely with the Category Marketing Manager to develop and implement brand plans and consumer activities to increase brand pull among customers as well as enhancing the brand equity. As Trade Marketing Manager, your focus will be mainly on the brand plans and business opportunities identified in the market across Beer, Wine and Champagne. Your key responsibilities will include, but are not limited to: * Assessing the market to identify and action opportunities to present the portfolio of brands * Organising activities and events to contribute to building brand equity and reinforce brand positioning * Identifying opportunities in the market to present the brands from a consumer perspective * Conducting category & brand related market research, competitive analysis, and marketing audits * Presenting written plans for all activities to encompass the various elements and budgets required * Identifying outlets with growth opportunity and designing trade programs to increase share and volumes * Working with the Sales team to build professional relationships with key accounts in the market To be successful in this role a good level of experience within FMCG trade marketing is required, with experience of the drinks industry preferable. If you believe you have the FMCG Marketing experience required to take on this challenging yet exciting role, please apply ASAP in confidence.