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Marketing Manager

Job Title: Marketing Manager
Contract Type: Permanent
Location: London
Salary: £30000 - £32000 per annum + Flight + Medical
Start Date: ASAP
Reference: Q88578
Contact Name: Quest Seach Selection
Contact Email: knp.08260.4032@quest.aplitrak.com
Job Published: September 06, 2012 13:57

Job Description

This multinational events / exhibitions / conferences company is now ready to add an experienced Marketing Manager to its ever expanding Dubai team. Reporting in with the Marketing Director you will use a wide range of marketing tools to ensure the events are marketed effectively. Whilst you will focus on the marketing efforts of one annual exhibition/conference, you will also be taking a key role in a truly dynamic workforce and have opportunities for personal development with being able to attend all company events/training sessions where applicable. Responsibilities: * Define and implement an all encompassing marketing strategy for the entire event, including the exhibitors, visitors and conference attendees * Calculate and monitor the overall budget and media plan * Optimise your use of the full marketing mix in accordance with the marketing strategies from Visitor promotion to Exhibitor promotion * Negotiate media deals with relevant organisations to gain maximum exposure whilst remaining within the show budgets * Coordinate with PR agency * Lead the design / production of all marketing collaterals including; web banners/emails, visitor tickets, conference/sales brochures, print advertisements * Be forward thinking with new media tools, especially with the digitial/social media marketing channels. * Copywrite and proof all marketing materials in collaboration with the Exhbition Director/Manager * Produce marketing KPI report, linked with targets set out by Exhbitions Director/Manager & Group Marketing Manager Personal Specification: * Events markteing experince * Comprehension of direct marketing methods - mail/email marketing * Understanding of advanced targeting through databases and segmentation * Online marketing expertise including SEO / Banner placement * High level of copywriting and collateral production knowledge * Proven track record in a B2B marketing environment * Formal business/marketing higher education qualification * Spoken Arabic would be advantageous * Well versed in MS Office, including Word / Excel * Excellent time management * Ability to multi-task and meet deadlines * Keen attention to detail and accuracy