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Head of Trade Marketing

Job Title: Head of Trade Marketing
Contract Type: Permanent
Location: India
Salary: £45 - £60K Per Annum + Benefits
Start Date: ASAP
Reference: Q89134
Contact Name: Quest Seach Selection
Contact Email: DMO.36428.4032@quest.aplitrak.com
Job Published: June 13, 2012 08:51

Job Description

A world leader in the global FMCG beverages market is currently recruiting for a Head of Trade marketing to join its team in India. Reporting to the Sales Director, the Head of Trade Marketing will be responsible for: * Playing a key role within the country Sales team, driving excellence in store (4P) execution across key customers/key accounts for all Categories present in the country category/brand portfolio * Building expert knowledge in key categories and sharing this with the customer in order to build long term partnerships and increase profit and sales * Lead the development and implementation of Category Management strategies * Increasing company's in store presence in our categories, strengthening our brands, optimising product assortment, and promotional strategy * Developing country/customer 4P strategy and tactics in line with respective Sales and Marketing Directors and building on global 4P strategy * Defining Category Trade Marketing KPIs across all categories in the country * Defining and managing the Trade Marketing budget * Contributing to Category Marketing plans, with customer and category analysis and promotional strategy * Leading and supporting the Trade Marketing team in developing and implementing the promotional strategy (in line with brand priorities and media plans) across customers * Being the key contact for the Marketing Director and Brand Marketing team with regards to all promotional and customer activity The ideal candidate will have: * A degree or equivalent within a business related subject from a recognised university * Fluency in English and Hindi, other languages would be advantageous * Extensive experience in Sales/Trade Marketing/Marketing roles within an FMCG environment * Strong leadership and interpersonal skills * The ability to build strong working relationships to influence customers and internal teams * Strong commercial understanding of business issues/opportunities· * Strong understanding of sales and marketing strategy and planning issues· * Strong analytical skills with the ability to develop strategies, tactics and measurable implementation In return, the Head of Trade Marketing will receive a generous salary and the opportunity to work for a successful global company. If this sounds like the role you are seeking, please apply now with an up to date CV.