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Head of Online - London

Job Title: Head of Online - London
Contract Type: Permanent
Location: London
Salary: £90000 - £110000 per annum
Start Date: ASAP
Reference: Q89551
Contact Name: Quest Seach Selection
Contact Email: RA.43693.4032@quest.aplitrak.com
Job Published: July 19, 2012 18:00

Job Description

Experience of developing online strategy for a high-profile website is highly desirable, and experience in the advancement of a group strategy will also be beneficial. As the Head of Online, you will be commercially aware, possess a strong track record of driving and achieving growth through digital marketing, CRM, direct mail and content management. You will also be responsible for: * Online advertising and P&L responsibility * Identifying and driving opportunities to grow the Online channel * Continually striving to identify commercial routes for driving sales growth, customer acquisition and retention. * Managing and developing a web team consisting of Web Content, Web Marketing and Web Analytics * Developing and executing Online strategy * Championing direct and online marketing (PPC, SEO and email marketing) * Maximising user experience on the Site * Monitoring the marketplace and competitors. You will be working closely with the PR, Brand Manager, Retail Operations Manager and Creative Director to ensure any marketing campaigns are communicated and are in synergy with the retail offering. The ideal candidate will be: * A candidate with a career forged in an Online or Ecommerce environment. * Successful in leading growth for major brands, systemically improving ROI and scaling investment * Knowledgeable of online marketing and operations * Experienced in managing external agencies In return for your hard work, the Head of Online will be rewarded with a very competitive salary of £90-£110k (experience dependent), with a strong benefits package.