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E-commerce & Marketing Analyst

Job Title: E-commerce & Marketing Analyst
Contract Type: Permanent
Location: East Riding of Yorkshire
Salary: £18000 - £23000 per annum
Start Date: ASAP
Reference: Q89794
Contact Name: Quest Seach Selection
Contact Email: DMB.02579.4032@quest.aplitrak.com
Job Published: September 03, 2012 15:11

Job Description

This leading e-commerce retailer in the UK with a household brand requires an E-commerce & Marketing Analyst for its team in East Yorkshire. As an E-commerce & Marketing Analyst your aim is to drive sales by customer, product and website analysis which improves new customer recruitment and existing customer performance. Reporting into the Marketing Manager your key responsibilities include: * Interrogate the sales database to monitor key trends * Analyse onsite behaviours of visitors and their buying processes * Develop metrics and tools to support online marketing * Analyse the performance of off-line marketing activity * Monitor competitor online marketing * Assess suitability of analytics packages To be successful you must be a strong communicator with excellent interpersonal skills. The ability to design an implement a customer database as well as run reports from it. You must also have experience in web analytics and developing a reporting suite and communicating actionable insights. This is a new role to the e-commerce & marketing team and therefore initiative and being able to work as part of a team is essential.