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The latest retail marketing and branding news

Ikea pull advert after MH17 tragedy

Ikea have decided to pull their latest video advert due to fears it may cause offence following the recent tragedy in Ukraine.The advert, titled ‘Theres No Bed Like Home’ features a woman cascading through a city skyline. It begins with her waking...
02:59PM - Wed 23rd July 2014

Garden Centre Group rebrands back to Wyevale Garden Centres

The UK’s largest chain of garden centres The Garden Centre group will rebrand back to Wyevale Garden Centres.Commenting on the return to the Wyevale name, Wyevale Garden Centres chief executive Kevin Bradshaw said: As we continue to grow and trans...
12:11PM - Tue 22nd July 2014
Image: iStock

Most mothers don't feel represented by brands, research finds

Brands are failing to represent the modern day mother, research has shown.A report conducted by Saatchi and Saatchi and Mumsnet found that 19 per cent of mums could not relate to representations of mothers seen in adverts. Campaigns were said to b...
04:50PM - Wed 16th July 2014
A McColl's store

McColl's roll out physical loyalty card

Newsagent chain McColl’s has launched its Plus loyalty card scheme which will link a range of product ranges for members.The physical card, which is free, rewards customers when they shop at a McColl’s, Martins or RS McColl UK store and online.The...
11:23AM - Tue 15th July 2014
An Ikea bed in-store

Ikea cosies up to customers in new advert

Home furnishing retailer Ikea is taking more a personal approach to the way it markets its products to a British audience.In conjunction with a revamped in-store customer programme, the retailer is seeking to show more of an interest in customer’s...
09:07AM - Mon 14th July 2014
The Adlington 6 bird roast at Ocado

Ocado predicts its top Christmas sellers

Ocado has unveiled its range of luxury Christmas products as it launched a brand new range in tandem.Buyers and marketers showed off its new homewares range ‘Sizzle,’ pet store Fetch and its own-food and home range yesterday (7 July.)Sizzle will f...
10:23AM - Tue 8th July 2014

Competitive intelligence: laying the groundwork for better segmentation and targeting

Digital and traditional channels are evolving at breath-taking speed and – as the core goal of any marketing campaign or activity is to be relevant – the race is on to understand your customers better than ever before. If you can deliver the right...
03:59PM - Fri 4th July 2014
Harley Finkelstein, chief platform officer, Shopify

The Instagram effect: The rise of the visual web for retailers

The saying ‘A picture paints a thousand words’ has never been more relevant. Research has found that Instagram gives brands 25 percent more engagement than any other social platform out there, including Facebook and Twitter. The photo-sharing app ...
03:10PM - Tue 1st July 2014
image Pippel

Comment: Letting Your Audience Pick You

Back in 2003, James Averdieck was in the late stages of developing his pudding brand Gü. Having worked hard on embodying the brand through its packaging, Averdieck deployed his own piece of unorthodox research. “I took a few boxes into Waitrose, p...
10:45AM - Mon 30th June 2014

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