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The latest retail marketing news

Is Britain a nation of anti-social shoppers?

Britain has been labelled a nation of ASSes, anti-social shoppers that is, after it has been revealed that an increasing number of consumers are using mobile technology to shop in less than orthodox situations.Research from www.giveasyoulive.com h...
10:42AM - Mon 1st September 2014

Are catalogues in businesses outdated?

According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated. This is despite a third of those that use them credit 40% of their overall sales as a direct result of placin...
10:36AM - Mon 1st September 2014

Are catalogues in businesses outdated?

According to a new report, recently released by a direct marketing specialist, one in five businesses believe catalogues to be out-dated. This is despite a third of those that use them credit 40% of their overall sales as a direct result of placin...
10:36AM - Mon 1st September 2014

Back to school competition shows the rise of Supermarkets

As families prepare to send the kids to school from this month, the battle of ‘back to school’ shopping looks fierce for retailers as the competition rises. With the final mad dash for ‘back to school’ shopping kicking in competition between retai...
10:18AM - Mon 1st September 2014
London street/ I-stock

Bank holiday washout costs retailers

Rain was not the only thing that fell this bank holiday weekend, the gusty winds and icy temperatures have meant that footfall figures were far lower than expected for UK retailers.The three day August holiday (which usually provides a boost for t...
10:55AM - Tue 26th August 2014
Winner of the best British vlogger Brit Zoella

Fashion Vloggers, a valuable friend to retailers?

You would be forgiven for thinking of online shopping as a solo pursuit; however with 77 per cent of UK customers seeking online advice before purchasing it would appear that spending has never been so sociable.Far from being made redundant, the s...
09:08AM - Tue 5th August 2014

Ikea pull advert after MH17 tragedy

Ikea have decided to pull their latest video advert due to fears it may cause offence following the recent tragedy in Ukraine.The advert, titled ‘Theres No Bed Like Home’ features a woman cascading through a city skyline. It begins with her waking...
02:59PM - Wed 23rd July 2014

Garden Centre Group rebrands back to Wyevale Garden Centres

The UK’s largest chain of garden centres The Garden Centre group will rebrand back to Wyevale Garden Centres.Commenting on the return to the Wyevale name, Wyevale Garden Centres chief executive Kevin Bradshaw said: As we continue to grow and trans...
12:11PM - Tue 22nd July 2014
Image: iStock

Most mothers don't feel represented by brands, research finds

Brands are failing to represent the modern day mother, research has shown.A report conducted by Saatchi and Saatchi and Mumsnet found that 19 per cent of mums could not relate to representations of mothers seen in adverts. Campaigns were said to b...
04:50PM - Wed 16th July 2014
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