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Whitepapers

How to launch a successful refer-a-friend programme

Monday 05 December 2016

How to make referrals part of your 2017 marketing mix Your existing customers are your greatest asset. Their loyalty to your brand can help drive new customer acquisition. Find out how you make referrals a new channel in your marketing mix. Read our whitepaper to: Understa...

Top Retailers Ranked: New app & mobile commerce research

Wednesday 23 November 2016

Ampersand have analysed the mobile offering of 158 UK multichannel retailers and have reported on the best and worst performers. In this special edition of the 2016 report, new research into which retailers investing in apps is included. Download the updated 2016 Mobile Ret...

[eBook] Retail eCommerce- Optimising the Customer Journey

Tuesday 25 October 2016

The major goal of any retailer is to increase their conversion rate—yet 72% of retailers see challenges with shopping cart abandonment. Know why? Download our new e-book, Retail eCommerce: Optimising the Customer Journey, to find out how major retailers have figured out how...

A Guide to Mastering Ecommerce Optimisation

Wednesday 12 October 2016

The Ultimate Guide to Mastering the Ecommerce Path to Purchase Many companies don't give proper attention to the entire customer path to purchase because it seems too complex or time-consuming. The truth is this kind of optimization does take work - but with the right proces...

Help The 96% of Intrigued Browsers Become Buyers

Monday 03 October 2016

Turning Browsers Into Buyers: How Retailers Can Convert Online Browsing Into Revenue-Winning Sales In today’s competitive market, retailers must seize the opportunity to convert online browsing into buying. Review the guide today to learn how. Understand why consumers brow...

2016 Vodafone IoT Barometer

Thursday 15 September 2016

Unlock the value of the Internet of Things with the 2016 Vodafone IoT Barometer. 63% of IoT adopters say they’ve seen “significant” return on their investment in IoT. A predicted 20 billion devices will be connected to the Internet of Things by 2020. Our latest IoT Baromet...

Guide to eCommerce Marketing

Thursday 08 September 2016

86% of top retailers making over £15 Million p.a are using multichannel sales and marketing to boost sales according to research by Webretailer.com. In this eBook we cover the following topics:  Instagram Facebook Twitter Pinterest YouTube Google Remarketing Google ...

How to take your online business to the next level

Thursday 25 August 2016

Make the most of your online business. Is your eCommerce software holding you back? Then maybe it’s time to make a change. With our free Migration Whitepaper, changing your eCommerce platform becomes far easier than you may think. Shopware worked together with industry expe...

Using Customer Insight to Drive Loyalty and Value

Wednesday 07 September 2016

As a modern marketer, you know all the benefits of advanced personalisation, but like most businesses, are you still struggling to put it into practice?  Download our latest eBook ‘Using Customer Insight to Drive Loyalty and Value’ which provides a roadmap and practical, acti...

Find out everything you need to know about millennials shopping behaviour

Friday 12 August 2016

Which initiatives are your business focusing on to attract and influence millennials? Our new whitepaper can help, REACHING MILLENNIALS: Attraction and Influence, will give you access to: The importance of peer reviews in millennial sales Product reviews and their impo...

18 Must-Have Stats About Millennial Shoppers [Infographic]

Tuesday 28 June 2016

Tracking the Mobile Millennial Shopper Lately Millennials seem to be the most popular topic around ecommerce. What do they like? Where do they shop? How do they make purchases? It often seems daunting to keep up with this tech-savvy generation that is quickly becoming the la...

The Content eBook

Tuesday 28 June 2016

How brands are creating content hubs to build radically successful businesses.  Flockler is proud to have powered a few hundred content marketing hubs for some of the leading brands, such as Intel, Expedia and Penguin Books. Whilst working with our clients we've been lucky ...

The Complete Guide to Performance Testing Your Retail Websites and Apps

Tuesday 28 June 2016

Are You Ready for the Rush? As more and more business is conducted online, retailers face a continuous challenge to ensure their sites and apps perform. With retailers gearing up for the season ahead, particularly Black Friday, thoughts invariably turn to the consequences o...

Differentiating through Digital: Content and Experience in Retail

Tuesday 28 June 2016

Over the past 5 years consumer comfort in shopping online in the UK has continued to see exponential yearly growth. Yet for UK retailers, with a mix of physical and online stores, a growing digital divide has occurred between customer experience in-store and online. So how ca...

2016 Customer Experience Masterplan

Tuesday 28 June 2016

Enhance your customer experience and leverage a holistic approach to your email marketing program with our practical tips. Customer experience (CX) is not just a buzzword; it's a commitment by the brand to deliver an easy, satisfying online experience to its customers and pr...

Single customer view – do you genuinely have one?

Tuesday 28 June 2016

Let's turn your biggest problem into your biggest prize...  How well do you know your customers? Can you tie together their actions online, in-store, through call centres and apps? Forbes Insights 2015 states that fractured or conflicting messages from a brand makes marketer...

Making Social Commerce Pay

Monday 27 June 2016

Turning social media engagement into revenue. Whether it’s engaging social surfers to get them hitting the ‘buy now’ button, or enticing browsers to click on links to buy through the retailer website, an understanding of how customers use social networks is crucial to devisi...