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Differentiating through Digital: Content and Experience in Retail

Over the past 5 years consumer comfort in shopping online in the UK has continued to see exponential yearly growth. Yet for UK retailers, with a mix of physical and online stores, a growing digital divide has occurred between customer experience in-store and online. So how can retailers leverage the potential of digital technologies to deliver rich, seamless, and low friction cross-channel customer experiences across any device, anywhere at any time? 

To find out more about how retailers are leveraging digital technologies to remain competitive in the UK, download this independent report written by IDC’s Head of Retail Insights, Spencer Izard.


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