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Morrisons and Sainsbury's catching Asda


Supermarket giants Sainsbury’s and Morrisons made up some ground on grocery rival Asda in the 12 weeks to May 16th.

The latest Kantar Worldpanel figures indicate that Sainsbury’s and Morrisons grew their market share by 4.4 and six per cent respectively during the period, while Asda increased its presence at the slower rate of 2.5 per cent.

Over the course of the year the Walmart-owned company’s market share has dropped by 0.1 per cent, but the two other grocers have taken an extra 0.2 and 0.3 per cent of the spoils.

Meanwhile, number one retailer Tesco maintained its dominant position in the market and holds almost a third of the overall grocery sector.

Communications Director at Kantar Worldpanel, Edward Garner, said: “As Andy Clarke takes the helm, there has been much speculation about what the new Chief Executive will do to turn around Asda’s fortunes.

“We expect him to focus on restoring the clarity of Every Day Low Prices as well as reviewing the implementation of range rationalisation.”

Published on Tuesday 25 May by Editorial Assistant

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