Weekly sales figures for the John Lewis Partnership released today show both its department stores and supermarkets continuing to improve on last year.
The Partnership reported a year-on-year increase for sales of 9.7 per cent for the week ending July 17th 2010. Sales totalled £150.37 million, down on the previous week’s total of £155.53 million.
Department stores slightly outperformed Waitrose, with the former recording a 9.8 per cent increase in trading on last year, compared to the 9.2 per cent increase in sales at the latter.
Due to the vagaries in UK weather last week, fashion sales at John Lewis produced surprisingly contrasting results.
Nat Wakely, Director of Selling Operations for John Lewis Region A, commented: “Overall, fashion was the strongest of the three buying directorates at +20 per cent with an intriguing mixture of swimwear at +91 per cent and raincoats +101 per cent.
“General school-wear saw another advance in the foothills of Back to School, while the new release of Toy Story merchandise helped toys to an 11 per cent increase.”
At Waitrose, its most recent marketing campaign continued to bear fruit whilst barbeque meat was the other big performer rising a massive 61 per cent.
Tony Solomons, Waitrose Retail Director, said: “The ‘Delia and Heston Effect’ continued in earnest with Delia’s summer pudding proving a must-have dessert.
“Soft fruit was up 25 per cent overall, with Delia’s summer pudding ingredients - raspberries, redcurrants and blackcurrants - up 50 per cent, 267 per cent and 163 per cent respectively.”