New brands and a new look are on the horizon for House of Fraser at Meadowhall in Sheffield.
Some of the new concessions set to appear at the department store retailer in the coming months include Kiehl, ARK, Crème de la Mer, Bobbi Brown and Tommy Hilfiger, and they will all reside in a newly refurbished shop.
Around £5 million will be invested in the autumn refurbishment, which will help develop the Meadowhall House of Fraser into a flagship store for the company.
Talking on behalf of the joint owners British Land and London and Stamford, Senior Asset Manager at the former, Claire Barber, said: “The creation of a regional flagship House of Fraser is the perfect gift for Meadowhall, which celebrates its 20th anniversary in September.
“The combination of a brand new store design, which will completely change the feel of the mall outside the store, and the introduction of a unique line-up of brands reinforces Meadowhall’s position as the region’s dominant mall.”
John King, CEO at House of Fraser, added: “The Meadowhall store is one of our best-performing locations in the UK, so this is both timely and well-deserved.
“The new brands complement our already very strong line-up and we look forward to strong growth as a consequence.”
Trading levels have been strong at House of Fraser this year so far, with own-brand products driving sales.
Like-for-like sales rose by 7.5 per cent in the three months to July following a ten per cent hike in the previous quarter.