Halloween sales will reach £180 million in the UK this year, according to research compiled by research company TNS Omnibus.
Once enjoyed by a minority in the UK, Halloween has now established itself as an important period for retailers in this country.
Sweets will see a particular increase in sales this year with 35 per cent of consumers planning to buy sweets for ‘trick or treaters’.
Sue Homeyard, TNS Omnibus Managing Director, commented: “Manufacturers and retailers cottoned onto the demand for Halloween-themed confectionary many years ago.
“Our research shows these traditions continue with 29 per cent of those who celebrate Halloween purchasing pumpkins and a further 22 per cent buying apples for bobbing.”
TNS found that one in four adults said they will celebrate Halloween this year and on average over £30 will be spent by individuals on costumes.
Homeyard added: “Halloween is always a profitable time for retailers and this year looks set to be the same.
“Interestingly 28 per cent of those asked would like more themed recipe ideas in store this year, providing an additional opportunity for retailers to drive further sales.”