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Kindle drives Amazon sales in Q3


The popularity of Amazon’s Kindle has been a key factor in third-quarter sales growth for the online retailer.

In a statement released last night Amazon said the e-book reader is the bestselling product on and, helping overall company and international net sales increase by 39 per cent and 32 per cent respectively.

“More new generation Kindle devices were ordered in the first 12 weeks of availability than in the same time frame following any other Kindle launch,” Amazon stated.

“In addition, in the 12 weeks following the introduction of the new generation of Kindles, customers ordered more Kindle devices on and than any other product.”

Overall net sales at Amazon totalled $7.56 billion (£4.82 billion) during the three-month period, while international segment sales representing trading in the UK, Germany, Japan, France and China reached $3.43 billion.

Operating income for the business inflated seven per cent to $268 million in Q3, compared to $251 million at the same time in 2009.

Despite the strong sales figures, shares in Amazon dropped during after-hours trading last night due in part to the company’s growing operating expenses.

However, the online retail giant heads into the busy Christmas period in good shape.

Jeff Bezos, Founder and CEO of, said: “Every year for the last 15 years we’ve worked to improve the things customers care about, and this year is no exception.

“This holiday season we’ll have the best prices, the biggest selection, the highest in-stock, and the fastest delivery in our history.”

Published on Friday 22 October by Editorial Assistant

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