It is set to be the busiest online shopping day of the year at Tesco Direct today, with the internet grocer expecting to ship 80,000 items.
A study by Kelkoo and the Centre for Retail Research suggests that today is e-tail’s ‘Manic Monday’, with £537 million likely to be spent via the web, and Tesco predicts much of its sales over the 24-hour period and in the weeks ahead to be made via smart phones.
The UK’s number one supermarket estimates that one in ten Britons will do this year’s online Christmas shopping using their mobile rather than a computer, while nearly half of shoppers will buy presents via phones while watching TV.
With October alone seeing more than half a million people visiting the Tesco Direct website via their mobile phones, it is evident that the shopping habits of UK consumers are changing.
Ian Crook, CMO for Tesco.com, commented: “For the first time this year we anticipate a significant amount of Manic Monday orders to be placed by customers using their mobile phones, because customers like the convenience of shopping on the go.”
It is not just Tesco expecting a surge in online sales from today, the same goes for much of the retail industry.
As the sector prepares for the e-commerce explosion, e-payment system HSBC Merchant Services has warned retailers of the danger of web fraud by calling on companies to take care when dispatching orders and checking contact details.
Addressing retailers directly, the firm said: “Don’t forget that if the transaction is subsequently identified as fraudulent, and subject to a chargeback, you will lose not only the sale, but also the stock item - it therefore makes sense to ensure that you make all available checks before releasing the goods.”