General merchandise retailer Wellworths has admitted that point of sale (POS) and labelling were two major issues for the company when it first opened in March this year.
But the business, which occupies an old Woolworths store in Dorchester and is run by former Woolies employee Claire Robertson, has been able to increase its sales following the implementation of a new professional signage solution from IT service firm Episys.
The product, dubbed Immediate Impact, allows the retailer to produce effective, low cost signage to attract customers to promotions.
Robertson said: “We needed a solution that would provide us with professional, consistent signage, with plenty of flexibility to let us make changes.
“Immediate Impact gave us the facility to have shelf edge labels, peg labels and any promotion signage required, and we were able to work with the team at Episys on the design.”
Meanwhile, it is not clear how long Wellworths will be trading under its current name.
Last month the company was ordered to change it name by the Shop Direct Group, the owner of Woolworths.co.uk, in order to protect the Woolies brand.
Full details of the switchover have not been disclosed but, Robertson must change her firm’s name to Wellchester as part of the agreement.