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GfK: Innovative technology selling well


Products such as high definition players, pocket camcorders and smartphones continued to sell well in November but the wider technology market struggled during the month, according new analysis of the sector.

Market research group GfK Retail and Technology UK said that newer categories performed well in terms of sales, but the value of the consumer electronics market as a whole dropped eight per cent year-on-year.

Indeed, GfK indicated that the consumer electronics sector has seen year-on-year annual sales falls most months this year.

Nigel Catlow, Business Group Director at market research group GfK Retail and Technology UK, said that the home sector, which includes white goods, small appliances and DIY products, continued to grow in November.

Offering an assessment on the wider retail industry, Catlow added: “This time of year is hard to interpret as changes in weather strongly impact sales.

“However our figures support the continuation of the key trends of recent years that mass merchants including supermarkets continue to grow and the internet likewise.

“This is hardly surprising as mass merchants continue to expand their range of goods and their means of selling them, whilst more and more devices are owned by consumers that allow them to search and buy online.”

A study by American Express Business Insights, published last week, showed that electronics was the retail sector where consumer spending has grown most since the end of 2009.

The research showed that spending on electronic goods grew at a year-on-year average of 12 per cent each quarter during the first nine months of the year.

Published on Thursday 23 December by Editorial Assistant

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