Grocery arm of the John Lewis Partnership, Waitrose, has been awarded a Royal Warrant by His Royal Highness The Prince of Wales, it was announced today.
Royal Warrants are a mark of recognition to individuals or companies that have supplied goods or services for at least five years to a member of the royal family.
Waitrose already holds a Royal Warrant for services provided to Her Majesty The Queen and has previously held one as grocer to the late Queen Mother from 1994 to 2007.
Mark Price, Managing Director of Waitrose, said: “To hold two Royal Warrants is a huge honour and I know how pleased and proud everyone at Waitrose will be proud when they hear the news of this award by His Royal Highness.”
Today’s news coincided with the second royal engagement announcement in as many weeks after Sara Phillips, the daughter of Princess Anne, confirmed that herself and rugby player Mike Tindall will marry.
It comes after Prince William and Kate Middleton set April 29th 2011 as the date for their wedding, an event which Verdict Research predicts will boost the UK retail industry by around £400 million.
Waitrose’s Royal Warrant received today will be effective as of January 1st 2011.