Department store retailer John Lewis had a busy festive period of trading, with sales both before and after Christmas increasing from last year.
For the week ending Saturday December 25th sales totalled £97.1 million, a 30.6 per cent rise on the same period last year.
Present opening and turkey dinners did not stop trade at the retailer for long, with visitor numbers for Johnlewis.com up 25 per cent year-on-year and sales rising 45 per compared with 2009.
Maggie Porteous, Head of Selling Operations for John Lewis, said: “We are thrilled to have seen such a positive start to our online clearance and this bodes very well for trade across our shops when they open their doors tomorrow morning.
“Customers clearly appreciate our ‘Never Knowingly Undersold’ commitment and are responding extremely well to our inspiring products, great value and exceptional service.”
John Lewis started its promotional sales at 17:00 BST on Christmas Eve this year, one of many retailers which started discounts early to encourage spending before the VAT rise on January 4th.
Online sales at the retailer rose 42 per cent on Christmas Eve and its three central London stores, Brent Cross, Oxford Street and Peter Jones, all saw record ever days in the week leading up to the national holiday.
Porteous added: “We are also thrilled to have finished the pre-Christmas period on such a strong note as the slight thaw in the weather released some pent up demand.
“Due to the fall of the calendar we traded for six days in the final week this year compared with five last year, however this is still a fantastic result.”