Today is expected to be the busiest online shopping day of 2010, according to the membership group for the e-retail industry, IMRG.
Data produced by the organisation indicates that more than £0.5 billion will be spent on the web when combining yesterday’s and today’s figures.
Meanwhile some 45 per cent of UK consumers are expected to shop online over the course of the week, with eDigitalResearch suggesting that 26.6 per cent of people intend to spend more on the internet that they did last year.
Retailers are describing today as ‘Mega Monday’, which follows on from last week’s so-called Manic Monday, a phrase coined by online shopping comparison site Kelkoo and the Centre for Retail Research in the expectation that £537 million worth of products were set to be bought via the web on one day.
David Smith, Managing Director at IMRG, said: “2010 looks set to be another bumper year for online, with sales for Super Sunday and Mega Monday estimated to reach over half a billion at the end of a week when the festive spend really kicked in.
“We estimate that £6.4 billion will be spent in December alone, with total online sales for November and December set to reach £12.4 billion.
“Consumers have looked to spread the costs of Christmas a bit more this year due to the economic climate, but December 6th is the day that our retailers expect sales activity to be at its highest.”