Global e-commerce company eBay has acquired mobile application developer Critical Path Software, enabling the business to improve its customers’ mobile shopping experience across all of its markets including the UK.
The takeover will accelerate eBay’s plans to launch a number of mobile-based innovations in the e-commerce space and comes after a two-year relationship between the two brands that resulted in the delivery of a number of eBay apps.
Mark Carges, Chief Technology Officer and Senior Vice President of Global Products at eBay Marketplaces, said: “We’re very serious about innovating in mobile commerce, and this acquisition underscores our commitment to bringing the very best and brightest in the field to eBay.
“Integrating the Critical Path Software team into eBay will be a big win for mobile shoppers around the world; combined with the talent on our team today, we can make shopping and selling anywhere, anytime, for almost anything, even better.”
The acquisition comes as eBay research in the UK shows that people shopping at the site via their mobile phones will spend more than $1.5 billion (£960 million) this year alone.
Dubbed ‘moppers’, these consumers are typically female and between the age of 25 and 35. Fashion items are the most popular products bought by mobile shoppers.
Ruth Szyszkowski, spokesperson for eBay in the UK, said: “Consumers are being driven by a need for convenience and great value - which mobile shopping provides.
“This really is retail therapy 2.0.”