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Waitrose to be anchor of Bracknell regeneration


A new 36,000 sq ft Waitrose store in Bracknell, the first retail development in the town for 25 years, has been granted planning permission it was confirmed today.

The development is part of the plans set out by The Bracknell Regeneration Partnership (BRP), a 50:50 joint venture between Schroders and Legal and General, and will be built on the site of the former office building Imation House on Millennium Way.

Scheduled to be opened by Spring 2012 the Waitrose store will at first be a standalone outlet with 240 parking spaces, and then act as one of the anchor tenants for the larger redevelopment scheme.

Nigel Keen, Property Services and Property and Development Director at Waitrose, comments: “Waitrose has a long standing affinity to Bracknell, having established our head office here nearly 40 years ago.

“In light of this, we are really excited to becoming more ingrained into the local area and indeed participating in the regeneration of the town through the development of a new flagship store.”

Planning permission was granted the week before last and BRP has now submitted a Reserved Matters application with Bracknell Forest Council regarding the design of the store.

If permission is granted, construction on the Waitrose store should begin in April 2011, producing 25,000 sq ft of new retail space and up to 180 new retail jobs in the town.

BRP submitted plans to the council in November to partially refurbish and redevelop Princess Square in the town centre.

Simon Russian, Head of Retail Development at Legal & General Property, says: “Waitrose is the embodiment of quality and we are very excited that they are going to play such an important role in delivering the new face of Bracknell.

“In signing up Waitrose as one of the town’s anchor tenants, we are finally bringing to Bracknell the kind of high quality new retail tenant that it not only deserves but indeed demands, and setting the bar on the scheme’s standards.”

Published on Tuesday 14 December by Editorial Assistant

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