Ellie Goulding will perform live at John Lewis’s Oxford Street store in London this afternoon.
The pop star, whose cover of the Elton John hit Your Song appears on the TV marketing campaign, will entertain the crowds of shoppers hitting the high street as the countdown to Christmas continues.
Already this week consumers have been flocking to John Lewis department stores across the UK in their droves, with sales between Sunday and Wednesday up 12 per cent year-on-year.
David Barford, Director of Selling Operations for John Lewis, said the retailer’s store portfolio and online operation have reported strong trading figures during the four days.
“We look forward with confidence to the rest of the week, provided the weather does not affect trading towards the weekend,” he explained.
“At this time of year, we begin to prepare for an influx of ‘last-minute men’ who tend to dash into beauty and lingerie for their gifts in the final days before Christmas.
“Customers are also continuing to buy into the aspirational trend of sophisticated kitchen appliances. Items such as high-end food blenders and toasters are fast becoming a favourite gift for male gadget-lovers.”