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Retail incentive scheme drives sales at Aurum


An employee incentive scheme run by the retail group that owns Goldsmiths, Mappin & Webb and Watches of Switzerland has been deemed a success.

Aurum Holdings’ programme, which ran from mid-August to this week and encouraged Aurum workers to sell as much diamond jewellery as possible, was entered by 42,000 members of staff in total.

The more diamond products sold by an employee, the greater chance they had of winning the first prize of a brand new Fiat 500, which was ultimately presented to Christine Platt from Goldsmiths’ Grafton Centre store in Cambridge.

It was Aurum’s biggest ever incentive scheme and prizes of travel vouchers, iPads and hampers were also handed out to 58 other participating employees picked out at random.

Justin Stead, Aurum Holdings CEO, said: “The team is our most important asset and therefore we are passionate about maintaining a great working environment, living by our values and encouraging our teams to learn and grow with us.

“We were delighted to give Christine an early Christmas present. The Brilliance Incentive Scheme was a real success with all our employees.

“We, as a business, recognise the value of team incentivisation as it makes a direct impact on job satisfaction and motivation.”

Goldsmiths was one of a number of retailers to offer a delivery warning this Christmas as snow hit many parts of the UK and caused uncertainty over whether orders would reach their designated addresses.

Guaranteed pre-Christmas delivery was affected in some areas of Scotland, Northern Ireland, Wales, the midlands, south-east and south-west England and London.

Like many retailers the jewellery specialist started its in-store sales period on Boxing Day, a few days after it launched its cut-price range online.

Published on Wednesday 29 December by Editorial Assistant

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