Britain’s Queen-to-be Kate Middleton has joined the likes of music stars Taylor Swift and Beyonce in donning clothing from fashion retailer Reiss.
The 28-year-old, who is set to marry Prince William at Westminster Abbey next April, was wearing a Nanette dress in the couple’s official engagement photograph, published last weekend.
Other celebrity Reiss customers include models Cara Delevingne and David Gandy, as well as TV presenter and lads magazine pin-up Kelly Brook.
Middleton’s decision to showcase a Reiss product in the photograph with her future husband was welcomed by the retailer’s Managing Director and Founder David Reiss.
He said: “Kate has been a customer of Reiss for some time now and we are absolutely delighted that she chose to wear one of our dresses for such a wonderful occasion.
“We wish both Prince William and Kate Middleton all the best for the future.”
A spokesperson for the company added that there has been a significant increase in traffic to its website in response to the image, and there are plans to have a version of the dress available in stores by the end of January 2011.
Fellow fashion retailer Whistles also revealed this week that it will be launching a special edition version of the blouse that Middleton opted to wear in another official engagement photo.
Sarah Peters, Retail Analyst at Verdict Research, said that the fashion choices by the Prince’s bride-to-be were welcome news for the British high street.