Sainsbury’s will pay for a number of its colleagues to work full-time within their communities, bringing businesses and the voluntary sector closer together.
Dubbed Business Connectors, those who take the new positions will effectively be brokers who work in collaboration with local companies and other organisations for the benefit of a local region.
The role will evolve as key stakeholders identify what works best, but they will ultimately promote and facilitate long-term, strategic partnerships between the commercial and voluntary communities.
The pledge was given at Business in the Community’s (BITC) Leadership summit and AGM, which was attended by a number of luminaries such as HRH The Prince of Wales and Prime Minister David Cameron.
Gwyn Burr, Customer Service and Colleague Director at Sainsbury’s, and Chair of BITC’s Community Investment Leadership Team, said: “Charities and community organisations are facing significant challenges, so support from businesses will be increasingly important for them.
“Businesses across the country are already engaging with voluntary organisations to the benefit of both parties, and it’s important to build on that heritage.
“We believe that Business Connectors have the potential to be a powerful and positive force for good within their local communities.”
Sainsbury’s announced last month that it is opening a number of new food colleges to train its counter and cafe staff.
The educational institutions are located at London Colney, Calcot, Murrayfield, Bradford, Oldbury and Hempstead Valley.