Sales during the first three trading days after Christmas at department store retailer John Lewis have broken its previous records, it was announced today.
Between December 27th and 29th sales at stores and on Johnlewis.com were 26.2 per cent higher than the same period last year.
On the busiest day, Monday 27th, sales totalled £27.8 million, which was an increase of 54 per cent year-on-year and over 30 per cent higher than the retailer’s previous biggest day ever which was on the same date in 2008.
Nat Wakely, Director of Selling Operations for John Lewis, commented: “We have had a fantastic start to clearance with both December 27th and 28th beating our previous record for a single day’s sales.
“There has been an overwhelmingly positive response to our clearance offer with customers queuing outside our shops on the first day in anticipation of the bargains on offer.”
John Lewis has performed well right across the Christmas period and even managed to take over £120 million in sales during the week ending December 18th, a week where trading was severely disrupted due to heavy snowfall.
Promotional sales started early at the retailer this year, beginning at 17:00 BST on Christmas Eve and it seems that all of its discounted product range has been embraced by bargin buyers in subsequent days.
Wakely added: “All three buying directorates have seen very strong sales with their respective best sellers being an Acer laptop, Molton Brown’s global gift set and a classic pocket-sprung mattress.
“The home directorate has also seen pillows selling at a rate of one every five seconds and duvets flying off the shelves at a rate of one every ten seconds.”