Outdoor equipment retailer Go Outdoors has reported record trading for the year to December 19th, with sales reaching £107 million.
Turnover was up 70 per cent year-on-year, while like-for-like sales grew by 15 per cent.
Online trading has also experienced impressive growth over the course of the year, rising 62 per cent.
Go Outdoors’ success comes at the same time one of its main competitors in the outdoor retaining market, Blacks, was put up for sale after a slump in sales.
John Graham, CEO of Go Outdoors, commented: “Our performance has been incredibly strong throughout the entire year and despite the bad weather our customers have braved the arctic conditions to shop with us.
“Christmas trading so far has been incredibly lucrative for us.
“Our sale kicks off on Boxing Day and we’re offering massive savings of up to 90 per cent on everything from fleeces and footwear to sleeping bags and tents.”
Go Outdoors currently boasts 27 stores in its UK portfolio, but it plans to expand rapidly in the year ahead.
This next stage of expansion will start in April 2011 when it opens a store on the outskirts of Manchester city centre.