Leading supermarket Sainsbury’s is opening three new stores and unveiling extensions to a further four this morning, in what represents the retailer’s biggest ever day for space opening.
Approximately 226,279 sq ft of new retail space will be open to the public for the first time, with around 950 permanent jobs created.
New Sainsbury’s stores at Stanway (Colchester), Hawick (Scottish Borders) and Neston (Cheshire West) and extensions at the Broadcut (Fareham), Longwater Lane (Norwich), Deepdale (Preston) and Bramingham Park (Luton) outlets, make up the launch which the grocer is calling ‘Super Wednesday’.
Neil Sachdev, Sainsbury’s Property Director, said that opening just before Christmas will enable the new stores to get off to a “flying start”.
“We believe that our universal appeal will help customers to have a fantastic Christmas,” he added.
“In addition, we are providing a much needed lift to communities all over the country by providing new jobs and excellent career opportunities in one of the most exciting and fast moving industries around.”
The largest store to open is the one in Stanway which will make up a total of 95,582 sq ft of retail space, whilst the biggest expansion is at Longwater Lane which will reveal 37,379 sq ft of new trading space.
Sainsbury’s has set ambitious targets to grow new space by eight per cent by the end of the year, and the retailer opened 266,000 sq ft of this through new stores in September including a 100,000 sq ft outlet in Crayford, Bexley.
A target of increasing overall space by 15 per cent by March 2011 was set earlier this year and the group claims that 70 planning consents for further extensions are currently being considered.